Question
Using segmentation approaches listed in (Geographic, Demographic, Psychographic, Benefit and Behavior), identify 2 segments which may form potential customer base for the Hummer EV pickup
Using segmentation approaches listed in (Geographic, Demographic, Psychographic, Benefit and Behavior), identify 2 segments which may form potential customer base for the Hummer EV pickup truck. Elaborate your answer. Use research to support your answer.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
