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Using that map as a template, do the following: Company is Apple Identify the 1-5 objectives the organization is currently pursuing. Objectives may include any

Using that map as a template, do the following:

Company is Apple

  1. Identify the 1-5 objectives the organization is currently pursuing. Objectives may include any of the following: financial (including different measures of financial performance), social, environmental, operational, or other.
  2. Develop 3-5 levels of supporting activities and processes that are appropriate for your organization. Examples of categories of levels include: financial, customer, internal business processes, learning and growth, human resources, social, environmental, technological, etc.
  3. Within each level, identify 3-5 items that are representative of that level. Examples may include:
    1. Financial level: increase sales, increase margins, higher stock price
    2. Environmental: Lower GHG, increase used of renewable energy
    3. Social: Increased diversity, increased community involvement
    4. (or combine all three into Triple Bottom Line 'level')
    5. Customer level: increase reputation score, increase customer service, become the preferred brand
    6. Internal business processes: optimize purchase of raw materials, improve delivery times, decrease prototype development time
    7. Learning and growth: develop learning systems for new employees, implement advanced training for top performers
  4. Using arrows or similar visual images, indicate the most important connections between the items you identified.
image text in transcribed Kaplan \& Norton (2004) Strategy Maps: Converting intangible assets into tangible outcomes. The books is available for free download here https://www.pdfdrive.com/strategy-maps-converting-intangible-assets-into-tangible-outcomes-e185963331.html Page 8

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