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Using the 4 C s , we consider where a company may decide to offer the product or service to customers. Whether online or in
Using the Cs we consider where a company may decide to offer the product or service to customers. Whether online or in a physical store location, the goal is to make the product or service convenient for the customer. Convenience in the Four Cs model is similar to using the Four Ps
aProduct
bPromotion
cPlace
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