using the above scenario may you answer question 5

Question 5 Refer to your analysis for Questions 14. and write a brief report for Airlink's management about how you plan to segment the market and satisfy the needs of travellers, especially those travelling from Vic Falls to South Africa. Your report should be a summary of your research on trade agreements and the consumer culture of the people in Zambia. The purpose of this report is to provide management with an overview of the key aspects of your research and practical ndings on how you plan to implement these in your marketing plans for Airlink ights between South Africa and Vic Falls. Students should not repeat answers covered in Questions 14, but this report should indicate how the group plans to apply the research in their marketing activities and marketing plan. Study the scenario and complete the questions that follow: Airlink to introduce daily flights between JHB and Vic Falls Airlink will launch daily direct return flights between Johannesburg and Victoria Falls from 15 August 2022. This follows approvals by Zimbabwe's and South Africa's aeronautical authorities for the extension of Airlink's services between the two markets. Airlink's flights will operate daily using a modern 98-seat Embraer E-190 jetliner and are scheduled to conveniently connect with its other services to and from its Johannesburg main base as well as to long-haul flights provided by Airlink's growing number of global partner airlines. "Victoria Falls is a jewel in the region's tourism crown and Airlink is looking forward to re-establishing connectivity between the attraction and Johannesburg. This brand new Airlink route will be our second to Victoria Falls, which we already serve from Cape Town. "In addition, we provide direct flights connecting Harare with Johannesburg, Cape Town, and Durban and between Bulawayo and Johannesburg. With the recent introduction of long-haul flights from Europe directly to Victoria Falls, our services allow customers arriving on those flights to conveniently include South African destinations in their travel plans," explains Rodger Foster, Airlink CEO and managing director. Assume your group has been appointed by Airlink to manage all marketing-related aspects, as Airlink would like to expand further into Africa. The rest of the assignment will be based against this