Using the article by French and Wickham (2018), define the role played by stakeholder relationship management in the reputation management process for episodic events. Describe what you believe is the most critical element of stakeholder communications for the effective reputation management of episodic events.

French, L. and Wickham, M. (2018). Exploring the Reputation Management Process for Events: The Case of Targa Tasmania. Event Management, 22(2), pp.213-235. doi:10.3727/152599518x15173355843361.