Using the Ashridge Sense of Mission Model analyse the case evidence to interpret whether Twitter's Strategy shows signs of weak or string sense of mission. 1000 words

1. Mark, K. & Parker, S. (2011) Twitter extracted from:

Ireland, R.D., Hoskisson, R. E., & Hitt, M.A. (2013) The Management of

Strategy: Concepts and Cases, 10

th

International Edition, South-Western,

Cengage Learning, pages 371-377

2. Twitter (2016) Annual Report 2015, Twitter, Inc.

3. Twitter (2017) Annual Report 2016, Twitter, Inc.

4. Twitter (2018) Annual Report 2017, Twitter, Inc.