Using the BCG grid, a product is labeled a "star" because: BCG GROWTH-SHARE MATRIX MARKET SHARE HIGH LOW ? HIGH GROWTH HIGH GROWTH POTENTIAL POTENTIAL High Market Share Low Market Share MARKET GROWTH LOW GROWTH LOW GROWTH POTENTIAL POTENTIAL High Market Share Low Market Share LOW O High potential for future profit and little competition High category interest plus you're seen as differentiated Low category growth but you're seen as the best Your product is not differentiated but the category is doing well