Using the below format, fill in for the Always #Like a girl Campaign.

TV ad campaign to create interest in the product using a celebrity spokesperson (advertising creatingawareness)

Appearance of the celebrity on a TV talk show (public relations to generateinterest)

E-mail from the celebrity endorser offering a promotional price (direct marketing to sparkdesireto purchase)

Point-of-purchase display featuring celebrity endorser (sales promotion to remind consumer of product benefits and encourage purchaseaction)

Demonstration by sales clerk (personal selling to close the sale bringing consumer toaction)

Facebook page hosted by the celebrity (post-purchase activity to reducepurchase dissonance)