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Using the company Nestle as an example: -review the definition for psychographics and do a consumer profile for Nestle. Break the profile down by: (1)
Using the company Nestle as an example:
-review the definition for psychographics and do a consumer profile for Nestle.
Break the profile down by: (1) values, (2) personality, and (3) lifestyle.
Then discuss how a marketer using this information to create value added marketing.
Please provide examples with detail.
Please list references.
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