• Using the conclusions from Part 1 report, you have to provide recommendations on any product modification, pricing strategy, promotion strategy and distribution strategy. The plan of action identifies what needs to be done to meet the business objectives of the organization considering any budgetary expectations. in this point you have to answer below mentioned point properly:

- ACTION PLAN

- PRODUCT MODIFICATION

- PRICING STRATERGY

- PROMOTION STRETRGY

- DISTRIBUTION STRETERGY

- BUDGETARY EXPECTATION

• The marketing mix plan may include a potential new product/ service launch based on the research findings. In this point you have to answer:

- MARKETING MIX PLAN

- POTENCIAL NEW PRODUCT/SERVICE LAUNCH

My Account | X U Group Indust x _ Canadian Tire x Canadian Tire X Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Documents/Canadian%20Tire%20-%20Marketing%20Section%202%20Group%202.pdf Q E X Canadian Tire - Marketing Section 2 Group 2 14 / 18 65% + Survey Summary The survey was conducted on 20 respondents who are current and prospective customers of Canadian Tire products. The survey aimed to identify the needs and wants of customers. The survey shows that approximately 80% of the respondents are customers of Canadian Tire and approximately 38% of these customers frequently visit the store. According to the survey results, around 35% of customers purchase sports and fitness equipment followed by car products with 29.41%. Tools and Machinery account for the least at around 12%. Survey data shows that about 39% of customers' preference for Canadian tire products relies on its wide selection and then accessibility of stores and affordability which constitute 22%. As per the results, 88% of respondents are totally satisfied with the customer service of Canadian Tire. About 12% are not happy with the service and they suggested improvement and better interaction. The customer expectation results demonstrate that 50% of the customers are expecting the company to begin grocery store followed by 11.11% expecting good customer service, better Monthly installment payment options, a Bicycle maintenance booth, and a coffee shop. Finally, around 6% of respondents with an expectation of commencing sales of cosmetic products. Respondents believe that Canadian Tire has a competitive advantage over its competitors by offering better quality products (53%), a wider selection of products (40%) and 6.67% due to brand value. The entire study carried out a detailed survey among the customers of Canadian Tire. The opinions of the customers matter the most in a successful organizational activity. An organization cannot be able to run effectively if the opinions of the customers are not valued. Therefore, the purpose of the entire study was to understand how far customers were satisfied with the performance of Canadian Tire. 6:16 PM Type here to search O O 23 C A D B O ( ) ENG 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Documents/Canadian%20Tire%20-%20Marketing%20Section%202%20Group%202.pdf Q E X Canadian Tire - Marketing Section 2 Group 2 15 / 18 65% + Conclusion The entire findings from the chart can be summarized effectively. The first findings or survey reveal that Canadian Tire customers mostly visit the organization once a month. The percentage of the ratio of the survey shows that the one-time visit of the customers mostly takes place in the company. To make sure that the customers visit frequently, Canadian Tire can avail weekly or fortnightly offers on the prices of their products. Such offers can attract customers to the store frequently. The store should provide the customers with the offers and discounts through which their visits would frequently increase in the store. The findings of the survey also highlighted the fact that the customers mostly buy products such as car products and sports products. However, it is a responsibility of an organization to ensure that customers buy every type of good without focusing or concentrating on a particular product. In the case of Canadian Tire, it could be stated that the company can launch different and new products which would intrigue the interest of the customers of the organization. If the products are innovative, the customers would render an equal amount of time on every product and the profitability of the organization would increase. On the survey of the loyalty programs, it has been found that the customers of Canadian Tire are loyal to the organization because of product selection. Product selection refers to the process where a customer selects or prefers to buy a product due to its innovation and quality. Canadian Tire would have to attain innovation through a continuous development strategy and quality management approach. Through continuous development, the organization can be able to make sure that customers Type here to search O 23 C A D B D ( 1) ENG 6:17 PM O 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Documents/Canadian%20Tire%20-%20Marketing%20Section%202%20Group%202.pdf Q E X Canadian Tire - Marketing Section 2 Group 2 16 / 18 65% + continuous development strategy and quality management approach. Through continuous development, the organization can be able to make sure that customers purchase products that are innovative and bears good quality, as well. However, the overall survey of the organization reveals that the customers are satisfied with the organization. However, the organization should ensure that the percentage of satisfied customers should increase, as well. The satisfaction of the customers determines the profitability and competitive advantage of the organization. The findings reveal that the satisfaction of the customers is determined by the product delivery of the organization. In other words, the timely delivery of the product by the Canadian Tire is the major reason for the satisfaction of the customers. However, the satisfaction of the customers should be enlarged and expanded into other domains. The organization should improve the quality of the products. The quality of the product is a major determinant of customer satisfaction. The customers would remain satisfied if the quality of the product is up to their expectations of the customers. Moreover, the satisfaction of the customers can also be maintained with the help of a pricing strategy as well. The organization should ensure that the prices of the product do not become excessively high for the consumers; the affordability of the product should be the actual target for the Canadian Tire. If the prices become affordable, the satisfaction would increase, as well. Type here to search O 23 C A D B D (1) ENG 6:18 PM 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Documents/Canadian%20Tire%20-%20Marketing%20Section%202%20Group%202.pdf Q E X Canadian Tire - Marketing Section 2 Group 2 16 / 18 65% + excessively high for the consumers; the affordability of the product should be the actual target for the Canadian Tire. If the prices become affordable, the satisfaction would increase, as well. On being surveyed about the expectations, the customers revealed that they expect the stores to have groceries. In other words, the organization might lead to product and service diversification for the sake of engaging more customers in the organization. The service diversification would allow in attaining the expected consumer attention towards the organization and would also help the company in attending the competitive edge in the market. The quality of the organization and the products determine how much consumers are towards the company. After analyzing the entire survey and its results, certain conclusions can be made. The organization can be able to increase the engagement of the consumers towards the company. The organization can engage more customers by providing them with offers, discounts and other facilities. Once the organization ensures that customer engagement is being considered, the profitability of the company would increase, as well. The competitive edge of the organization would increase simultaneously. 8 23 C A D B O (() ENG 6:18 PM Type here to search O 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Desktop/Canadian%20Tire%20-%20Part%202.pdf Q E X Canadian Tire - Part 2 5 / 11 90% + Methodology The research method we used was primary market research with a combination of Qualitative and Quantitative research approaches. This method uses an open-ended questionnaire where it allows the respondents to answer based on their understanding of the product. Most of the respondents like open-ended questions as they have control over the answers and are not restricted with limited options. Qualitative market research is competitively less expensive and the advantage of Qualitative research is that it relies on human behaviour and buying habits. The research for our project was conducted on a small group of people with 20 respondents who are the customers and prospective customers of Canadian Tire. The survey questionnaire was well written with understandable questions. Around 80% of respondents are regular customers of Canadian Tire. The questionnaire was sent to the respondents and information was collected remotely. We focused on getting the specific information from the customers as the goal was to understand in depth the expectations of customers from the Canadian Tire company in terms of new products or services and identify new customer segments. The response was quick and unbiased. As most of the questions were open-ended, the responses were transparent and the information was in detail. Type here to search O Fi O 23 C A D G O (() ENG 6:19 PM 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Desktop/Canadian%20Tire%20-%20Part%202.pdf Q E X Canadian Tire - Part 2 6 / 11 90% + Key research findings 1. What additional service or product do you want the company to offer? Good customer service 11.11 - Monthly Payment options 11.11% Cosmetics 5.56% 50% of the customers are expecting the company to begin grocery store followed by 11.11% expect good customer service, -Coffee Shop 11.11% better Monthly instalment payment options, a Bicycle maintenance booth, and a coffee shop and around 6% of respondents an expectation of commencing sales of cosmetic products Bicycle maintenance booth 11.11% Grocery 50%- 2 . Type here to search O Fi @ 8 23 23 C A D G D ( () ENG 6:19 PM 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Desktop/Canadian%20Tire%20-%20Part%202.pdf Q E X Canadian Tire - Part 2 7 / 11 90% + What specific products do you want the Canadian Tire to offer in a grocery store? Approximately,56% responded with Fruits & Vegetables followed by 33% with Convenience stores and then wenience Store 11% with an opinion of having 33.33% bakery products. Fruits & Vegetables 55:56% Bakery Products 11.11% 3, Why do you choose Canadian Tire? Type here to search O 8 Tem... ~ 0 6 0 ( () ENG 6:20 PM 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Desktop/Canadian%20Tire%20-%20Part%202.pdf Q E X Canadian Tire - Part 2 7 / 11 90% + Why do you choose Canadian Tire? Quality 16.67% Selection of Products 38,89% Affordability 22.22% 39% of customers prefer Canadian tires due to the wide selection of products followed by the Accessibility accessibility of stores and 22.22% affordability at 22% and then approximately 16% due to the quality of the product. Type here to search Tem... ~ 0 6 0 ( 1) ENG 6:20 PM 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Desktop/Canadian%20Tire%20-%20Part%202.pdf Q E X Canadian Tire - Part 2 8 / 11 90% + Do you think Canadian Tire focuses on customer service? 88% 80% 88% of respondents are totally satisfied with the customer service of Canadian Tire. About 12%% are not happy with the service. 40% 20% 12% 095 Satisfied Unsatisfied 5. How do you think Canadian Tire makes their clients happy? Type here to search O 6:20 PM m 23 C A D B O ( () ENG 2022-06-11My Account | X U Group Indust x _ Canadian Tire x Canadian Tire x Homework H X 5 Canadian Tire X Canadian Tire X Canadian Tire X + V X C @ File | C:/Users/shahi/Desktop/Canadian%20Tire%20-%20Part%202.pdf Q E X Canadian Tire - Part 2 8 / 11 90% + How do you think Canadian Tire makes their clients happy? Approximately 38%% of respondents Clear Communication 30.77% Friendly Attitude are happy considering quick 23.08% response followed by 31% because of clear communication, 23% due to the friendly attitude of the staff and finally 8% because of fewer wait times. Less Wait Time 7.6036 Quik Response 38.46% Action Plan 23 C A D B O ( () ENG 6:20 PM Type here to search 2022-06-11