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Using the COSTCO WHOLESALE CORPORATION: MARKET EXPANSION & GLOBAL STRATEGY case (to be purchased individually online from Ivey Publishing at https://hbr.org/product/costco-wholesale-corporation-market-expansion-and-global-strategy/W19041-PDF-ENG individual case report which
Using the COSTCO WHOLESALE CORPORATION: MARKET EXPANSION & GLOBAL STRATEGY case (to be purchased individually online from Ivey Publishing athttps://hbr.org/product/costco-wholesale-corporation-market-expansion-and-global-strategy/W19041-PDF-ENG individual case report which addresses the following:
- A list of the 20 most relevant facts in the case.
- Conduct a SWOT analysis
- Conduct a PEST analysis
- Prioritize a list of the top 3 problems and/or challenges that you think the organization is facing in the case. Please explain each of them paying special attention to what makes you think that the point discussed is a priority and a problem or challenge.
- Recommend and justify, based on observation from the case and by applying course concepts, what country has the best future expansion potential, why you feel that way, and what mode of entry you would recommend. You should use the Grid analysis Rachet Approach for assessing country to enter. You should use the MOE assessment approach. (See additional resources listed below for each of these tools pulled from your text)
- A description of what you have learned from the case analysis
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