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Using the data provided in the case calculate the concentration measures with and with no merger. Table : U.S. Retail Sales Shares of Leading Producers'

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Using the data provided in the case calculate the concentration measures with and with no merger.

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Table : U.S. Retail Sales Shares of Leading Producers' of Carbonated Soft Drinks, 1985 Producer Share Coca-cola Co. 37.4% PepsiCo 28.9 Philip Morris (Seven-Up) 5.7 Dr Pepper Co. 4.6 R. J. Reynolds (Sunkist, Canada Dry) 3.0 Royal Crown Cola 2.9 Procter & Gamble (Orange Crush. Hines Root Beer) 1.8 SJeuIO 8 . (Including supermarket brands) 15.7 "Sales shares for each company Include all brands produced by that company. Source: F.T.C. v. Coco-Colo Co., 641 F. Supp. 1128. 1134

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