Using the following GE market strategy planning grid, please prepare a market strategy planning for any one of the following products in any South Asian Market:

1. A Computer Brand.

2. A Kitchenware Brand

3. A TV Brand

4. A Mobile Phone Brand

For your information, please note that the GE market strategy planning grid forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of proposed or existing product-market plans.

 

Industry attractiveness High Medium Low Size Size Market growth, pricing Market diversity Competitive structure Industry profitability Technical role Social Environment Growth Share Position Profitability Margins Technology position Strengths/weaknesses Image Pollution Legal Human No growth = Borderline = Growth = People Business strengths MO1 Medium High