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Using the following SWOT analysis below; conduct a TOWS matrix for National Commercial Bank Jamaica STRENGTHS Large funds under management Strong band reputations WEAKNESSES Low

Using the following SWOT analysis below; conduct a TOWS matrix for National Commercial Bank Jamaica

STRENGTHS

  • Large funds under management
  • Strong band reputations

WEAKNESSES

  • Low customer satisfaction
  • Increasing reports related to fraud involving employees

OPPORTUNITIES

  • Highly focused market
  • Trend of online banking through technological advances

THREATS

  • Likelihood of competitors' offerings becoming substitutes and attract the company's customers
  • Cybersecurity/ Data Breaches

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