Using the framework of Wright and Nyberg (2017), select a company you are familiar with that has attempted to address the Grand Challenge of climate change. This company may be the one that you follow in the news or work for them now or in the past. Specifically, your essay should address the following questions:

1. Is your selected company well suited to dealing with issues that play out over the medium to long term?
2. How well is your selected company managing the conflict between adapting to climate change and continuing to focus on economic growth?
3. Please give examples of framing, localizing, and normalizing. Do you find any differences you observe in the selected company, compared to the findings of Wright and Nyberg (2017)?
4. How closely does the company follow the trajectory of translation described in Wright and Nyberg's (2017) paper?
5. Do you agree with the conclusions of Wright and Nyberg's (2017) paper?
6. REFERENCE: Wright, Christopher, and Daniel Nyberg. "An Inconvenient Truth: How Organizations Translate Climate Change into Business as Usual." Academy of Management Journal , vol. 60, no. 5, 2017, pp. 1633-1661., doi:10.5465/amj.2015.0718