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using the link answer the following questions https://www.youtube.com/embed/tFyW5s_7ZWc Explain Zappos' mix of core and supplementary services. How well do they work? Relate Zappos' service offering
using the link answer the following questions
https://www.youtube.com/embed/tFyW5s_7ZWc
- Explain Zappos' mix of core and supplementary services. How well do they work?
- Relate Zappos' service offering to two parts of the Flower of Service.
- How does Zappos fulfill the four key ways of building a strong brand?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
