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Using the MasterFitness scenario of wanting to export their exercise equipment: Why is it important for MasterFitness to know what the total market for sporting
Using the MasterFitness scenario of wanting to export their exercise equipment: Why is it important for MasterFitness to know what the total market for sporting goods is in a country even though much of the equipment in the sporting goods category ie basketballs, tennis rackets, golf clubs, etc. won't directly compete with them?
Group of answer choices
aIt's actually not important for them to know this because the category is too broad and won't be helpful.
bIt indicates market maturity
cIt indicates the priority a market places on sports
dNone of the above
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