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Using the MasterFitness scenario of wanting to export their exercise equipment: Why is it important for MasterFitness to know what the total market for sporting

Using the MasterFitness scenario of wanting to export their exercise equipment: Why is it important for MasterFitness to know what the total market for sporting goods is in a country even though much of the equipment in the sporting goods category (i.e. basketballs, tennis rackets, golf clubs, etc.) won't directly compete with them?
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a.It's actually not important for them to know this because the category is too broad and won't be helpful.
b.It indicates market maturity
c.It indicates the priority a market places on sports
d.None of the above

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