1. Using the McDonald's case in the book, develop the Generic Strategies Grid discussing the X-axis and Y-axis and be sure to justify each axis with at least 2 major arguments. Use the justifications for each axis that we discussed in class.
2. Recommend an SAP modules for McDonald's.. Specifically (a) What will be the components of the SAP system, (b) what functionality is needed, (c) how will the technology be used, and (d) what data needs to be integrated across the organization.