Using the mean scores of EnergAid, Galaja, and Enerboost on each of the five brand dimensions (sincerity, excitement, competence, sophistication, ruggedness).

Which two dimensions does EnergAid score the best in?

Which two dimensions does Galaja score the best in?

Which two dimensions does Enerboost score the best in?

2. Based on your brand identity analysis, could you suggest

Which two dimensions should EnergAid emphasize? (Hint: These are dimensions that EnergAid is strong in, but others are weak in.)

Which two dimensions should EnergAid de-emphasize? (Hint: These are dimensions that EnergAid is weak in, but others are strong in.)

\begin{tabular}{|l|l|r|r|r|r|r|} \hline & \multicolumn{1}{|c|}{ A } & \multicolumn{1}{c|}{B} & \multicolumn{1}{c|}{C} & \multicolumn{1}{c|}{D} & \multicolumn{1}{c|}{E} & \multicolumn{1}{c|}{F} \\ \hline 1 & & Sincerity & Excitemen & Competer & Sophistica Ruggedness \\ \hline 2 & EnergAid & 6.7973 & 4.689 & 6.5879 & 5.7971 & 3.9033 \\ \hline 3 & Galaja & 5.5082 & 6.6892 & 5.0126 & 6.0969 & 6.7833 \\ \hline 4 & Enerboost & 5.1018 & 6.3091 & 5.107 & 6.1974 & 6.0896 \\ \hline \end{tabular}