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Using the multi attribute attitude model, identified the probable choice of a local car dealer for a young, single woman and for retired coupled with
- Using the multi attribute attitude model, identified the probable choice of a local car dealer for a young, single woman and for retired coupled with limited income. What can the national retail chain do to increase the chances of the retired couple patronizing it's dealership?
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The Notion Of General Management
Authors: Karin H. Brunsson
1st Edition
8763002175, 978-8763002172
