Question
Using the multi criteria decision analysis, decide which camera you will purchase based on the information provided in the table below. 1. What is the
Using the multi criteria decision analysis, decide which camera you will purchase based on the information provided in the table below.
1. What is the formula that needs to be used for non-beneficial criteria?
Weight | 25% | 25% | 25% | 25% | |
Criteria | Cost | Storage | Camera | Battery | |
Alternative | Canon | $ 1300 | 64GB | 12MP | 3 |
Nikon | $ 900 | 100GB | 12MP | 5 | |
Olympus | $ 1100 | 120GB | 9MP | 5 | |
Sony | $ 500 | 30GB | 6MP | 4 |
| a. | Min (Xij)/Xij | |
| b. | Xij/Min (Xij) | |
| c. | Xij/Max (Xij) | |
| d. | Max (Xij)/ Xij |
2. What is the calculated performance score of Olympus?
| a. | 0.65 | |
| b. | 0.84 | |
| c. | 0.8 | |
| d. | 0.9 |
3. Which brand has the best performance based on the calculations performed using the multi criteria decision analysis?
| a. | Canon | |
| b. | Nikon | |
| c. | Olympus | |
| d. | Sony |
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Electronic Media Management
Authors: Peter Pringle, Michael F Starr
5th Edition
024080872X, 978-0240808727
