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Using the profit-and-loss statement you developed in question 2.2b, and assuming that Westgates beginning inventory was $16 million, ending inventory was $12 million, and total
- Using the profit-and-loss statement you developed in question 2.2b, and assuming that Westgates beginning inventory was $16 million, ending inventory was $12 million, and total investment was $30 million including inventory, determine the following:
- gross margin percentage
- net profit percentage
- operating expense percentage
- inventory turnover rate
- return on investment (ROI)
- net marketing contribution
- marketing return on sales (marketing ROS)
- marketing return on investment (marketing ROI)
- Is the Westgate division doing well? Explain your answer.
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