Using the SCORE Business Plan Template . Make a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, You may include the worksheets found in the template.

Take into consideration the following was my business plan:

• Projected Profit and Loss
  • Over the next three years, the profit will increase from 5.6% to ~9%, due to strong expected growth in revenues
  • Expenses are not expected to increase at a rate higher than revenues
• Balance Sheet
  • Key assets in the balance sheet are equipment and furniture, with limited liabilities held, and no debt expected.
  • Earnings are expected to be accumulated and no paid out
• Cash Flow Statement
  • Very positive cash flows given increasing revenues, stable expenses, and limited cash expenditures outside of key expenses such as inventory and taxes

2.

ch, a small to medium sized coffee speciality chain can roughly generate 30-40K a month in revenues; given the market, a 10% year over year growth in revenues was assumed

1. Based on aggregating benchmarks from research, a small to medium sized speciality coffee chain can generate a gross margin of 90-90%, given the high mark up on coffee (e.g., Starbucks)
2. Assume 2 full time staff earning $30,000 salary/year and a manager earning $50,000/year in the first year; in the second, a part time staff is added ($15,000), and in the third year, another part time staff is added (totally 3 full time staff and a manager)
3. Lease is assumed to be $5,000 per month, locked in for 3 years
4. Assume marketing expenses are 5% of total revenues - increasing as the size of the business grows
5. Assume expenses are 2.5% of total revenues - increasing as the size of the business grows
6. Assume furniture and appliances deprecate at 20% each year (i.e., 5-year straight line depreciation)
7. Assume corporate tax rate of 10%
8. Assume that the business did not take out any cash, pay any dividends, and just accumulated all the cash from earnings in the three years, in the hope to use the investment to open another chain
9. Assume 20% of Cost of Goods sold is retained in inventory each year

1. $50,000 in furniture and $10,000 in leasehold improvements
2. Assume 50% of inventory is payable by end of each year
3. Sales tax is automatically remitted to the government, no payable due
4. Profit from each year earned

3.

• Small Business Administration (SBA) loan: The SBA offers loans to small businesses at low-interest rates and favourable terms. This option can be ideal for a startup that needs capital to fund its initial expenses.
• Bank Loan: Many banks offer lines of credit and affordable business loans to small to medium businesses. This option might be a little costly to a startup given high interest rates, but it gives access to a greater amount of capital if needed.
• Friends and Family Round: Sourcing investments from friends and family is an easy way to raise capital, as most family members and friends are more inclined to invested at a nominal % relative to financial institutions.

1. 4.

To entice investors to invest in the project, I plan to use a combination of strategies, including marketing, networking, and offering incentives. I will create a website and social media accounts to promote the cafe and share information about the restaurant's concept, menu, and ambiance. I will also use these channels to provide updates on the progress of the cafe's construction and opening. Additionally, I will attend various networking events to meet potential investors and establish connections. I will also offer incentives such as discounts for investors who invest a certain amount in the cafe.

I chose this strategy because it will be the most effective way to reach potential investors. The website and social media accounts will provide a platform for me to communicate my vision for the cafe and showcase my skills and experience. At the same time, networking events will allow me to meet potential investors in person and form relationships. The incentives I offer will help ensure that investors remain committed to the project and incentivize them to invest more significant amounts. This combination of strategies will allow me to showcase the project's potential and create an attractive proposition for potential investors.

1. 5.

Critical Success Factors

The success of my venture will depend on a variety of factors. The location of the cafe is a key factor in determining its success. I will need to locate a space that is accessible and has a high level of foot traffic in order to draw customers. The menu is also an essential factor in the success of the cafe. I will need to offer a variety of Mediterranean dishes that are both delicious and affordable. The quality of the food and the atmosphere are also critical factors in determining the cafe's success. The food quality must be consistent, and the atmosphere must be inviting, comfortable and authentic.

The cafe's marketing strategy is also a key factor in its success. A successful marketing campaign will be necessary to reach potential customers and build a loyal customer base. Additionally, I will need to create an online presence for the cafe, including a website and social media accounts, to reach a larger audience. Finally, the cafe must have an effective customer service strategy to maximize customer satisfaction and loyalty.

Medium-term Goals

In the medium term, I aim to have Mediterranean cafe become the top destination in the area for Mediterranean cuisine. To do this, I plan to provide excellent customer service, delicious food, and a unique atmosphere. I also plan to establish a unique brand identity and marketing plan to attract customers and build a loyal following. Additionally, I plan to utilize online marketing strategies, such as social media and targeted ads, to reach a broader audience. Lastly, I will implement a loyalty program to reward frequent customers and encourage word-of-mouth advertising.

Long-term Goals

My long-term business goals are to grow the Mediterranean cafe into an established restaurant known for its high-quality food, reasonable prices, and friendly customer service. I want the cafe to be profitable and to be able to provide a comfortable living for myself and my staff. I plan to achieve this goal by perfecting the menu and creating a unique atmosphere that will appeal to customers. I also plan to use effective marketing and advertising strategies to attract more customers and build a loyal clientele. Also, I plan to stay up to date with the latest trends in the restaurant industry and continually work to improve the customer experience.

Lastly, I will need to focus on building a solid team of employees to help me achieve my goals. I plan to offer competitive pay, benefits, and training to ensure that my employees are motivated and can provide the highest quality of service.