Question
Using the structure below [and you may need more bullets for each marketing mix element], find a separate, current real world [non-text] example for each
Using the structure below [and you may need more bullets for each marketing mix element], find a separate, current real world [non-text] example for each stage of the product life cycle and identify the marketing mix elements for that stage. [Note: You should not take one product and theoretically change it through the stages.] After noting the marketing mix elements for the example, explain how mix elements demonstrate PLC stage.
Product Strategy:
Pricing Strategy:
Place/Distribution:
Promotion:
Explanation:
For each of the following:
Introduction Example
Growth Example
Maturity Example
Decline Example:
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