Using the TBL scorecard, evaluate the alignment of the strategic plan with KPIs. Remember, there may be multiple outcomes of this exercise. Your focus should be to apply your understanding of the scenario and evaluate the plan accordingly.

Which ideas in the plan support the KPI criteria? Cite specific ideas that meet the criteria.

Explain in two paragraphs how they meet the criteria.

KPI and Triple Bottom Line Balanced Scorecard (Marketing and Sales) KPI and Triple Bottom Line Balanced Scorecard (Marketing and Sales)