Using the topic of electric vehicles and the Ford Motor Company,

• Assess the importance of using a strong marketing research plan to accurately gain valuable information on consumer preferences.

Using Ford as an example of an international company,

• Analyze how big data helps them make better global strategic decisions.

Considering the movement toward greener technology,

• Evaluate in one or two paragraphs how the global environment influences the type of research Ford might conduct on electric vehicle markets.

In one or two paragraphs,

• Assess the importance of using marketing research to make strategic marketing decisions.

Finally,

• Analyze how Ford implements marketing research to better position its products to consumers and sell more cars.