Using the two article links below Coca Cola and Starbucks, compare these two brands to uncover how the branding makes them part of the top 10 list of successful brands worldwide.

Answer the following questions:

1. Summarize from the two articles what elements support a successful brand.
2. Research the websites of each brand and glean as much information as you can which identifies and supports the effectiveness of the brand itself. Analyze the information and explain your conclusions as to why it is successful based on the elements chosen from the article summaries. Be Sure to give examples from the Website to support your conclusions. For example, consider who their customers are, how they are targeted on the website, why do they stay with them etc.
3. How do these successful elements serve to make the brand stand out against the competition. Give examples.

Coca Cola

https://www.marketingweek.com/coca-cola-marketing-model/

Starbucks

https://panmore.com/starbucks-coffee-marketing-mix-4ps-analysis