Using the Utilitarian approach (consequentialist theory) of analysing ethical dilemmas, which is one of the most common used approach while making ethical decisions is based on costs-benefits analysis with the fact that the results of an action of a decision is the basis of a decision, also to create the greatest good for the greatest number of people. How would you asses this situation?

Neutrogena is an Australian cosmetics company that markets itself as one of the cleanest companies in the industry when it comes to ingredients. Neutrogena, originally called Natone, was founded in 1930 by Emmanuel Stolaroff. The company was later bought by Johnson & Johnson in 1994. It has broadenedbroaden its catalogcatalogue since its founding, it started as a skin care company that specialized in soap. The company is known for its safe and premium-quality ingredients yet accessible to all. Neutrogena revolutionized the skincare industry in 1983 when it became the first company to introduce the first moisturizer with SPF, something that we had never seen before. The product combined hydration and sun protection. Neutrogena not only specializes in skin care but also hair care and makeup and has now earned its place as the leading skin care brand globally.

One of Neutrogena's greatest pride is having provided safe and healing skin care for generations, the company is now passionate about ensuring the planet is safe and healthy for future generations. They are committed to doing so by advancing their standards for sourcing, packaging, CSR, and ingredients.

In the recent years of skin cancer awareness, different individuals have been incorporating sunscreen in their skin care routine- that has popularized the suncare products sold and manufactured by Neutrogena because of its history of providing safe and reliable ingredients in their products.

Susan is a 37 year old graduate in chemical engineering from the university of Toronto is faced with an ethical dilemma in making a business decision because she's faced with the problem of making a decision to new the contract with the manufacturer that produces a line of suncare products which include the ingredient oxybenzone. Susan is a senior officer and director given the authority as manager of the suncare division at Neutrogena to pull certain products.

In order to see for herself the impact that oxybenzone has on the environment, she travels to Australia to gain more information on the suncare products that are being used in that location as you have learned that governments have banned the use of oxybenzone due to the coral bleaching of the Great Barrier Reef.