Using the Wiklund Method determine which of the 3 selected countries is the most competitive for the selected industry: LA MINERVA

MICROBREWER

. To meet this objective you must:

• Using the PESTLE analysis prepared, you will INDIVIDUALLY select 8 variables that correspond to a minimum of 5 environments.
• You will justify the importance of each variable for your decision making
• You will perform the method using a matrix format
• You will present the calculations made
• You will justify which country you consider the most competitive in the selected industry and why
• You will explain if your results match with the general competitiveness of the country measured for example by the competitiveness index of the World Economic Forum