Market opportunities are considered attractive at the micro level on the industry side when

	a.	the company possesses something proprietary that other companies cannot easily duplicate or imitate.
	b.	there is a clearly identified source of customer need(s), for a clearly defined set of target customers, which the product offering fufills.
	c.	the product offering capitalizes on distinct consumer trends.
	d.	when the business relies heavily on resources and knowledge freely available in the public domain.