What are the reasons why respondents may be (a) unable to answer and (b) unwilling to answer

Question:

What are the reasons why respondents may be (a)

unable to answer and

(b) unwilling to answer the question asked?

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Related Book For  book-img-for-question

Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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