Using these 4 images please help me understand how to find the Market risk premium and risk free rate.

Exhibit 4 H. J. HEINZ: ESTIMATING THE COST OF CAPITAL IN UNCERTAIN TIMES Comparable Firm Data Del Campbell Soup Kraft Monte Financial Summary Revenues (in millions of dollars) Book value of equity (in millions of dollars) Book value of debt (in millions of dollars) 40,386 25,972 18,990 7,589 728 2,624 3,739 1,827 1,290 Market Data Beta Shares outstanding (in millions of dollars) Share price (dollars as of close April 30, 2010) Typical Standard & Poor's bond rating Representative yield on long-term debt 0.65 1,735 29.90 BBB- 5.12% 0.55 363 35.64 0.70 182 15.11 BB 6.19% A 4.36% Data sources: Value Line; H. J. Heinz SEC filings, 2008-10; case writer estimates; Morningstar. Exhibit 3 H.J. HEINZ: ESTIMATING THE COST OF CAPITAL IN UNCERTAIN TIMES Capital Market Data Yields and prices as of the last trading day in April of the year indicated. Average Historic Yields 1-year 5-year 10-year 30-year) Moody's Aaa Moody's Baa 3-month commercial paper 2003 1.22% 2.85% 3.89% 4.79% 5.53% 6.65% 1.21% 2004 1.55% 3.63% 4.53% 5.31% 5.87% 6.58% 1.08% 2005 3.33% 3.90% 4.21% 4.61% 5.21% 5.97% 2.97% 2006 4.98% 4.92% 5.07% 5.17% 5.95% 6.74% 4.90% 2007 4.89% 4.51% 4.63% 4.89% 5.40% 6.31% 5.22% 2008 1.85% 3.03% 3.77% 4.49% 5.51% 6.87% 1.91% 2009 0.49% 2.02% 3.16% 4.05% 5.45% 8.24% 0.22% 2010 0.41% 2.43% 3.69% 4.53% 5.13% 6.07% 0.24% Heinz Capital Market Prices of Typical Issues Heinz stock price Bond Price: 6.750% coupon, semiannual bond due 3/15/32 (Baa rated) Bond Price: 6.625% coupon, semiannual bond due 10/15/12 (Baa rated) 2009 2010 $34.42 $46.87 91.4 116.9 116.5 113.7 (1) The 20-year yield is used for 2003 to 2005 when the 30-year was not issued. Note that bond data are slightly modified for teaching purposes. Source: Federal Reserve, Value Line, Morningstar, and case writer estimates. (numbers in thousands of dollars except per-share amounts; fiscal year ends in April) Cash Net receivables Inventories Other current assets Total current assets 2008 617,687 1,161,481 1,378,216 168,182 3,325,566 2009 373,145 1,171,797 1,237,613 162,466 2,945,021 2010 483,253 1,045,338 1,249,127 273,407 3,051,125 Net fixed assets Other noncurrent assets Total assets 2,104,713 5,134,764 10,565,043 1,978,302 4,740,861 9,664,184 2,091,796 4,932,790 10,075,711 Accounts payable Short-term debt Current portion of long-term debt Other current liabilities Total current liabilities 1,247,479 124,290 328,418 969,873 2,670,060 1,113,307 61,297 4,341 883,901 2,062,846! 1,129,514 43,853 15,167 986,825 2,175,359 Long-term debt Other noncurrent liabilities 4,730,946 1,276,217 6,007,163 5,076,186 1,246,047 6,322,233 4,559,152 1,392,704 5,951,856 Equity Total liabilities and equity 1,887,820 10,565,043 1,279,105 9,664,184 1,948,496 10,075,711 Shares outstanding (in millions of dollars) 311.45 314.86 317.69 Data source: H. J. Heinz SEC filings, 2008-10. LVIIIUIL 1 H. J. HEINZ: ESTIMATING THE COST OF CAPITAL IN UNCERTAIN TIMES Income Statement (numbers in thousands except per-share amounts; fiscal year ends in April) Revenue Costs of goods sold Gross profit 2008 9,885,556 6,233,420 3,652,136 2009 10,011,331 6,442,075 3,569,256 2010 10,494,983 6,700,677 3,794,306 SG&A expense Operating income 2,081,801 1,570,335 2,066,810 1,502,446 2,235,078 1,559,228 Interest expense Other income (expense) Income before taxes 323,289 (16,283) 1,230,763 16,283) 275,485 92,922 1,319,883 92.9 250,574 (18,200) 1,290,454 Income taxes Vet income after taxes 372,587 858,176 375,483 944,400 358,514 931,940 Adjustments to net income Vet income (13,251) 844,925 (21,328) 923,072 (67,048) 864,892 Diluted EPS Dividends per share 2.61 1.52 2.89 1.66 2.71 1.68 Data source: H. J. Heinz SEC filings, 2008-10. Exhibit 4 H. J. HEINZ: ESTIMATING THE COST OF CAPITAL IN UNCERTAIN TIMES Comparable Firm Data Del Campbell Soup Kraft Monte Financial Summary Revenues (in millions of dollars) Book value of equity (in millions of dollars) Book value of debt (in millions of dollars) 40,386 25,972 18,990 7,589 728 2,624 3,739 1,827 1,290 Market Data Beta Shares outstanding (in millions of dollars) Share price (dollars as of close April 30, 2010) Typical Standard & Poor's bond rating Representative yield on long-term debt 0.65 1,735 29.90 BBB- 5.12% 0.55 363 35.64 0.70 182 15.11 BB 6.19% A 4.36% Data sources: Value Line; H. J. Heinz SEC filings, 2008-10; case writer estimates; Morningstar. Exhibit 3 H.J. HEINZ: ESTIMATING THE COST OF CAPITAL IN UNCERTAIN TIMES Capital Market Data Yields and prices as of the last trading day in April of the year indicated. Average Historic Yields 1-year 5-year 10-year 30-year) Moody's Aaa Moody's Baa 3-month commercial paper 2003 1.22% 2.85% 3.89% 4.79% 5.53% 6.65% 1.21% 2004 1.55% 3.63% 4.53% 5.31% 5.87% 6.58% 1.08% 2005 3.33% 3.90% 4.21% 4.61% 5.21% 5.97% 2.97% 2006 4.98% 4.92% 5.07% 5.17% 5.95% 6.74% 4.90% 2007 4.89% 4.51% 4.63% 4.89% 5.40% 6.31% 5.22% 2008 1.85% 3.03% 3.77% 4.49% 5.51% 6.87% 1.91% 2009 0.49% 2.02% 3.16% 4.05% 5.45% 8.24% 0.22% 2010 0.41% 2.43% 3.69% 4.53% 5.13% 6.07% 0.24% Heinz Capital Market Prices of Typical Issues Heinz stock price Bond Price: 6.750% coupon, semiannual bond due 3/15/32 (Baa rated) Bond Price: 6.625% coupon, semiannual bond due 10/15/12 (Baa rated) 2009 2010 $34.42 $46.87 91.4 116.9 116.5 113.7 (1) The 20-year yield is used for 2003 to 2005 when the 30-year was not issued. Note that bond data are slightly modified for teaching purposes. Source: Federal Reserve, Value Line, Morningstar, and case writer estimates. (numbers in thousands of dollars except per-share amounts; fiscal year ends in April) Cash Net receivables Inventories Other current assets Total current assets 2008 617,687 1,161,481 1,378,216 168,182 3,325,566 2009 373,145 1,171,797 1,237,613 162,466 2,945,021 2010 483,253 1,045,338 1,249,127 273,407 3,051,125 Net fixed assets Other noncurrent assets Total assets 2,104,713 5,134,764 10,565,043 1,978,302 4,740,861 9,664,184 2,091,796 4,932,790 10,075,711 Accounts payable Short-term debt Current portion of long-term debt Other current liabilities Total current liabilities 1,247,479 124,290 328,418 969,873 2,670,060 1,113,307 61,297 4,341 883,901 2,062,846! 1,129,514 43,853 15,167 986,825 2,175,359 Long-term debt Other noncurrent liabilities 4,730,946 1,276,217 6,007,163 5,076,186 1,246,047 6,322,233 4,559,152 1,392,704 5,951,856 Equity Total liabilities and equity 1,887,820 10,565,043 1,279,105 9,664,184 1,948,496 10,075,711 Shares outstanding (in millions of dollars) 311.45 314.86 317.69 Data source: H. J. Heinz SEC filings, 2008-10. LVIIIUIL 1 H. J. HEINZ: ESTIMATING THE COST OF CAPITAL IN UNCERTAIN TIMES Income Statement (numbers in thousands except per-share amounts; fiscal year ends in April) Revenue Costs of goods sold Gross profit 2008 9,885,556 6,233,420 3,652,136 2009 10,011,331 6,442,075 3,569,256 2010 10,494,983 6,700,677 3,794,306 SG&A expense Operating income 2,081,801 1,570,335 2,066,810 1,502,446 2,235,078 1,559,228 Interest expense Other income (expense) Income before taxes 323,289 (16,283) 1,230,763 16,283) 275,485 92,922 1,319,883 92.9 250,574 (18,200) 1,290,454 Income taxes Vet income after taxes 372,587 858,176 375,483 944,400 358,514 931,940 Adjustments to net income Vet income (13,251) 844,925 (21,328) 923,072 (67,048) 864,892 Diluted EPS Dividends per share 2.61 1.52 2.89 1.66 2.71 1.68 Data source: H. J. Heinz SEC filings, 2008-10