USING THESE ARTICLES ONLY

Roscoe, P. (2014). I Spend Therefore I Am: How Economics Has Changed the Way We Think and Feel. Random House Canada. (Chapter 2: From Truck and Barter to the Meaning of Life)

Cohan, P. (2017). Wall & Main: GE, Amazon, and the future of corporations. Retrieved August 3, 2017, from https://global-factiva-com.ezproxy.library.yorku.ca/du/article.aspx/?accessionno=WCWORC0020170626ed6q000dx&fcpil=en&napc=S&sa_from=&cat=w

Recommended: Layard, P. R. G. (2005).Happiness: Lessons from a new science. New York: Penguin Press. (Chapter 9: Does economics have a clue?)

ANSWER THE FOLLOWING QUESTIONS

What are the values and assumptions of business strategy?

Philip Roscoe argues that economic thinking has become very influential within modern society, and this is certainly true in the area of management and corporate strategy. What underlying assumptions stemming from economic theory can you identify in the article by Peter Cohan?Describe why they are underlying and whether they are reality or value assumptions?Finally, discuss whether you agree with the assumptions you identified.Why or why not?

Read the newspaper article and then respond to the following provided:

a)Using your own words, state the primary claim that is being made in the article and identify any secondary or related claims.

b)Then critically evaluate the evidence provided by the author using the terms and concepts taught in this course.

c)Next, identify any underlying assumptions you think the authors hold.

d)Finally, discuss whether you think the author's claims are valid and convincing and use your critical analysis above to defend your response.