Using THREE (3) of the 5 major promotion tools (i e , advertising, sales promotion, personal selling, public relations, direct and digital marketing), develop an Integrated Marketing Communications (IMC) campaign Each strategy must be able to be implemented by Foodbank in ATTRACTING VOLUNTEERS DURING COVID Aspects you need to address include Which promotional tools or elements should be used and the relevant theory for each Demonstrate how the promotion mix strategies will be used Be specific, including message and media decisions Make sure you discuss at each stage how these strategic recommendations meet the needs of the target market that you identified and Foodbanks ideal positioning (as identified in your positioning statement) as well as contribute to Foodbank achieving its objectives Be fully justified (referenced) be creative, but ground your decisions in reality and base them on best practice Recommend and justify marketing analytics to measure the success (or otherwise) of each of your strategies For each tool you need to explain why the tool has been selected , how it will be used and how its use relates to the market offering, target market, positioning, the other promotion tools , the other marketing mix elements beyond promotion and the overall objectives of your client The aspect of theory relates to what the promotional tool is and why it is appropriate for it to be used The aspect of strategy depends on which promotional tool you are recommending and how you are going to use it It is expected that you would address 1 or 2 strategies for each tool recommend Finally, you need to propose a way to measure the success , or otherwise, of the tools use present a marketing analytic metric that can be used to measure the effectiveness of your proposed use of each tool

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Using THREE (3) of the 5 major promotion tools (i.e., advertising, sales promotion, personal selling, public relations, direct and digital marketing), develop an Integrated Marketing

Using THREE (3) of the 5 major promotion tools (i.e., advertising, sales promotion, personal selling, public relations, direct and digital marketing), develop an Integrated Marketing Communications (IMC) campaign. Each strategy must be able to be implemented by Foodbank in ATTRACTING VOLUNTEERS DURING COVID. Aspects you need to address include:

Which promotional tools or elements should be used and the relevant theory for each
Demonstrate how the promotion mix strategies will be used. Be specific, including message and media decisions.
Make sure you discuss at each stage how these strategic recommendations meet the needs of the target market that you identified and Foodbanks ideal positioning (as identified in your positioning statement) as well as contribute to Foodbank achieving its objectives
Be fully justified (referenced) be creative, but ground your decisions in reality and base them on best-practice
Recommend and justify marketing analytics to measure the success (or otherwise) of each of your strategies

For each tool you need to explain why the tool has been selected, how it will be used and how its use relates to the market offering, target market, positioning, the other promotion tools, the other marketing mix elements beyond promotion and the overall objectives of your client.

The aspect of theory relates to what the promotional tool is and why it is appropriate for it to be used. The aspect of strategy depends on which promotional tool you are recommending and how you are going to use it. It is expected that you would address 1 or 2 strategies for each tool recommend.

Finally, you need to propose a way to measure the success, or otherwise, of the tools use. present a marketing analytic/metric that can be used to measure the effectiveness of your proposed use of each tool.