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. Using Tontel's TIV steel industry in global pharmaceutical industry which operates. Support your analysis with evidence from the global pharmaceutical industry case study (25%)

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. Using Tontel's TIV steel industry in global pharmaceutical industry which operates. Support your analysis with evidence from the global pharmaceutical industry case study (25%) 3. Using Porter's Generic Strategies, analyse the competitive strategy employed by Mars and Nestle. Support your analysis with evidence from the case study. (25%) 4. Using the Ansoff's matrix, analyse the direction of growth that global their

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