1. Using Truth 3: Every business is a health business increased health measures are something that is now a part of everyday life. Everyone should be washing their hands more, using hand sanitizer more frequently, and maintaining extended distance from other customers and workers in our favourite stores or restaurants. Businesses will be spending more time cleaning and disinfecting shared surfaces. These are trends that will need to continue so we can all stay safe and healthy.
   1. Thinking of your favourite coffee shop, what types of offerings do you think they should be providing to their customers based on creating a healthy environment?
   2. What kinds of packaging decisions would you recommend for existing or new products to be developed and offered to consumers to ensure safety and health standards are met?
   3. Based on your recommendations above, would your pricing strategy change for these products?

2. Using Truth 4: Cocooning our homes have always been an important part of our lives, but as the places we can go, visit, or travel to have decreased as a result of the pandemic, home has become more than home, also becoming work, school, entertainment, and exercise facility all in one.
   1. The at-home fitness market has grown significantly as a result of pandemic restrictions. Given a rapid surge in sales of home fitness equipment, what is the current stage of the product lifecycle for a piece of home fitness equipment (bike, rower, elliptical, home gym)? Why do you think this is the case? What evidence can you provide to support your claim?
   2. There are many different home fitness products available, sold through a variety of channels. If you were to introduce a new product line aimed at the target for home fitness, what channel strategy would you use and what factors have gone into you making this recommendation?