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Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt.
Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt.
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Foundations Of Finance
Authors: Arthur J Keown, John D Martin, J William Petty
7th Edition
0133370356, 9780133370355
