Using "User-generated content", research two examples of companies successfully using that tactic to drive word of mouth and opinion leadership. Try to find recent examples (within the last two years)

Answer the following questions for each company example. The answers should be provided in written format using a Word or PDF document.

1. What is the company name? What does it sell? What are words that define its brand?

2. How does the company position itself?

3. How was the tactic used? Was this tactic successful? Why was it successful or why not, as it relates to consumer behaviour? If not, what could be improved or done differently?

Please provide resources for the information gathered on each company as an appendix.