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Using women as Nike's market segment, answer the following questions. Give specific examples. Analyze a marketing strategy that can be used for each stage of
Using women as Nike's market segment, answer the following questions. Give specific examples.
- Analyze a marketing strategy that can be used for each stage of the consumer buying process in regard to your chosen market segment.
- Determine the specific stages of the consumer buying process for which your marketing strategies can be most effective for your consumer segment.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
