Using women as Nike's market segment, answer the following questions. Give specific examples.

1. Define the goals of your marketing campaign for your segment.

2. Determine channels through which you will market the product to your segment. Justify your response.

3. Develop a messaging strategy, including sample messaging, for each channel you identified.

4. Determine a one-to-one marketing strategy that would work for the stage(s) you identified and explain why it aligns with your segment.