Using Woolworths ( Department Store, Selling both perishable food and clothing ) high middle-class shoppersas example ,

1. Construct a detailed Position Map or Customer Matrix for its leading product or service. (20 marks)

2. Identify innovation strategic moves and competitive positioning open to the organisation and propose how the organisation can ensure sustained competitive advantage? (20 marks)

3. Determine what type of innovation and value-creation the organisation is capable of undertaking. Is it incremental or disruptive? Please explain fully and support your choice. (20 marks)

4. Based on the findings of the preceding analyses and evaluation, recommend how the organisation should proceed to deliver on the value proposition in the market place by:

4.1 Identifying the required value-added competencies (10 marks)

4.2 Proposing how the organisation should configure these competencies in its capital base (10 marks)

4.3 Proposing how the organisation should align and leverage these value-added competencies to achieve its innovation strategy or goals (10 marks)

4.4 Identify the relevant internal organisational arrangements and suggest how these should be addressed to sustain innovation and value creation (10 marks)