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Using your knowledge of the marketing mix (4P or 7P depending on your market offering), design a strategy for your business. (A build up on
Using your knowledge of the marketing mix (4P or 7P depending on your market offering), design a strategy for your business. (A build up on Assignment 1 & 2)
Areas to consider:
- Product development process
- Pricing strategy and motivate why
- Supply chain system and value chain system (upstream and downstream)
- Promotional strategy and motivate why
- People
- Physical evidence
- Process
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The Theory Of Interest
Authors: Friedrich A. Lutz
2nd Edition
1138539074,1351472836
