Question: Using your own words Explain how do customer relationship management systems help firms achieve customer intimacy by using five potential touch points for a local

Using your own words Explain how do customer relationship management systems help firms achieve customer intimacy by using five potential touch points for a local retailer and explain what a touch is. Finally relate to describe cross-selling for the same retailer and why it is vital to a business. (Not less than 150 words and not more than 250 words).

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