Question
Using your research findings and analysis of company performance in relation to industry competitors, construct a 500- to 750-word letter making stock purchase recommendations for
Using your research findings and analysis of company performance in relation to industry competitors, construct a 500- to 750-word letter making stock purchase recommendations for a potential investor. In the letter, address the following, referencing specific ratios and comparative numbers as appropriate: Discuss the overall financial performance of Gap company in relation to the specific competitor. Discuss whether the Gap company performed better or worse than the industry average, providing specific numbers and an explanation of what the numbers illustrate. For this portion of the memo, consider the 21 questions in Chapter 6 of the textbook to explain what the ratio results tell the user of the financial statements about the health of the company. Instead of providing calculations or showing numerical comparison(s), describe the performance of the company and use the ratio results to support your points. Recommend whether the potential investor should purchase stock in Gap company and justify your recommendation based upon your research and analysis of the company ratios and industry competition.
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