Using your website outline as a reference, develop a user journey map, an information architecture and wireframes for the Vegan Society of Canada website.

Think about your audiences and the primary objective for the website. https://www.vegancanada.org

User journeyMUSTshow:

• Entry point(s) into the website
• CLEARLYandTHOROUGHLYexplain how you will guide the user to complete the main CTA of the website
• CLEARLYandTHOROUGHLYexplain how the user will exit the website and promote future use by others
• JourneyMUSTbe presented on one slide

website outline

1.) The Vegan Society of Canada is a charitable organization that aims to promote a vegan lifestyle. The Vegan Society of Canada aims to reduce harm to the environment and animals due to the activities of human beings. In the opinion of society, Veganism is an approach to bring about lifestyle changes that will help achieve this goal. The society promotes a vegan lifestyle and provides information and news on veganism and identifies as a charitable organization. The website is intended to be a source of information and meeting ground for the community of people who self-identify as vegans. The website also exists to provide information on events being organized throughout Canada and to provide legal services and for media inquiries on the activities of Vegan Society of Canada.

2.) The audience served by the website are persons who have special knowledge on the subject of Veganism or are interested in changing to a vegan lifestyle. The website is also intended for people who wish to contribute to businesses engaged in vegan products and services by investing in them. Lastly, the website provides important resources and a central point of coordination for persons looking to be associated with the Vegan Society of Canada.

3.) The main objective of the website is to provide information to site visitors. The website provides information to persons interested in Veganism on various local communities and organizations in Canada promoting the cause of veganism. The website lists information like addresses of these organizations, contact persons and contact information.

The two secondary objectives of the website are:

Firstly, to provide an avenue for the Vegan Society to gain donations and funding and to provide a recruitment platform for persons interested in serving the cause of veganism in various capacities.

Secondly, to provide news and information on various local events, speeches and other articles related to veganism. The site provides a chronological archive of news and events numbered by the year and month. The website thus acts as an archive for those uninitiated to veganism