usning Ai$,$ respond to your peer. "The consumer decision process encompasses several sequential steps, starting with a stimulus that triggers a consumer's need or desire, leading to problem awareness, information search, evaluation of alternatives, purchase, and post$-$purchase behavior assessment $($Berman et al$.,2018).$ Alongside this process, demographic and lifestyle factors significantly impact consumer decisions. Demographics, including age, gender, income, education, occupation, and family size, provide insight into consumers' backgrounds and circumstances, influencing their preferences and purchasing decisions. Lifestyle factors, on the other hand, encompass activities, interests, opinions, and values, reflecting individuals' behaviors, aspirations, and priorities, thereby shaping their consumption patterns and brand preferences.

Reflecting on a recent purchase, I considered how demographic and lifestyle factors influenced my decision$-$making when purchasing a Garmin watch. The initial stimulus arose from my aspiration for a healthier lifestyle, driven by both my age$-$related focus on fitness and lifestyle choices emphasizing physical well$-$being. As I became more aware of the need for a reliable fitness tracker, demographic factors like income and education influenced my extensive information search to explore various options. This search was guided by lifestyle preferences, including a desire for advanced fitness tracking features aligned with my fitness goals. Comparing alternatives $($such as the Apple watch$),$ I weighed factors such as design and functionality, considering demographic constraints like budget limitations alongside lifestyle preferences for a sleek, versatile device. Ultimately, my post$-$purchase evaluation focused on factors such as accuracy and usability, reflecting both demographic expectations and lifestyle integration into daily routines."