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Usually two major factors influence how bank customers choose their banks: convenience and interest rate of their deposits. Please discuss briefly on the strategy differences

Usually two major factors influence how bank customers choose their banks: convenience and interest rate of their deposits. Please discuss briefly on the strategy differences between ING Direct USA and Commerce Bank by relating to these two factors. Please also indicate what types of customers the two different strategies tend to attract. At the end, please discuss and explain what strategy a bank should follow if it wants to provide both high convenience and high interest rate to attract customers.

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