Utilising a range of databases such as$,$ FAME, Mintel, MarketLine and Euromonitor, you will analyse, compare, and contrast your chosen company to analyse their performance, assessing the company and essentially analyse the companys competitive environment.

The information gained from the FAME database should inform you of the financial performance. From your findings you can analyse the market and conduct independent research on the external market environment that has influenced and impacted the organisation.

The Marketing Report must include $($but is not limited to$)$ the following elements:

Executive Summary: Produce a detailed overview on what the report discovered $($not included in the word count$).$

Table of Contents: A content page, with appropriate headings and subheading $($not included in the word count$).$

Introduction: An informative introduction, on what the report will include and background information relating to the chosen company.

Context Analysis: Conduct a comprehensive context analysis and evaluation of the current market environment, which influences the companys decision$-$making process.

Marketing Communication Strategy: To identify the companies communication strategy, segmentation, targeting and positioning elements.

Peer Analysis: Clear and in$-$depth analysis of comparison of peers through the FAME database.

Conclusion: Concluding remarks on what has been discovered from this detailed report.

Reference list A comprehensive list of resources utilised within the report $($not included in the word count$).$