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+ Utilities Table - Conjoint Analysis Label Utility Variable Intercept Chocolate Dark Chocolate Milk Center Chewy Center Soft price 1.5 price 1.75 7 Intercept -1.25

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+ Utilities Table - Conjoint Analysis Label Utility Variable Intercept Chocolate Dark Chocolate Milk Center Chewy Center Soft price 1.5 price 1.75 7 Intercept -1.25 Class.Chocolate Dark 1.25 Class.Chocolat Milk 0.5 Class.CenterCnewy -0.5 Class.CenterSoft 0.75 Class.price 105 -0.75 Class.price 1075 . Perform the following analysis: Tradeoff between price Dark-chewy and Dark-soft chocolates Market share forecast for: a. Dark-Chewy-1.50 b. Dark-Soft 1.50 c. Milk-Chewy- 1.50 d. Milk- Soft 1.50 Attribute importance (60 points) . + Utilities Table - Conjoint Analysis Label Utility Variable Intercept Chocolate Dark Chocolate Milk Center Chewy Center Soft price 1.5 price 1.75 7 Intercept -1.25 Class.Chocolate Dark 1.25 Class.Chocolat Milk 0.5 Class.CenterCnewy -0.5 Class.CenterSoft 0.75 Class.price 105 -0.75 Class.price 1075 . Perform the following analysis: Tradeoff between price Dark-chewy and Dark-soft chocolates Market share forecast for: a. Dark-Chewy-1.50 b. Dark-Soft 1.50 c. Milk-Chewy- 1.50 d. Milk- Soft 1.50 Attribute importance (60 points)

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