Utilize the Factors Demonstrate your use of the Factors Affecting Market Entry model (as presented in the Hollensen text to choose Affecting Market Entry 5 an appropriate market entry category. Present your findings in both summary form and a discussion. Illustrate your ability to choose which variables are most relevant by focusing on what would be likely to have a larger impact on model decision-making in your discussion. Choose a specific entry mode from the categories (again, using the Hollensen perspective) and justify your choice. Choose another reasonable and relevant choice (normally your second best choice), provide a comparison with Choose and justify a your recommended entry method, and discuss why it was rejected. Each specific entry mode demonstrates the 5 specific entry mode placement of the value chain functions - discuss these based on the customer perspective (i.e. how do the placement of the value chain functions associated with your specific choice of entry mode support potential customers? Are there any drawbacks?). Consider options for entry mode phasing (this means adding to or even changing the entry mode over time, usually based on reaching performance milestones. Summary 5 Summarize the findings of the three models into an integrated narrative that is relevant and persuasive